Devil’s Head Resort respects your privacy. This Privacy Policy explains how Devil’s Head Resort collects, uses, discloses, and protects personal information when you visit our website, use our online store or reservation services, purchase lift tickets, lodging, lessons, rentals, season passes, gift cards, or otherwise interact with us.

This Privacy Policy applies to our public website, booking and reservation pages, online store pages, forms, waivers, marketing communications, and related online services.

1. Information We Collect

We may collect the following categories of information:

Information you provide directly

This may include:

• Name
• Email address
• Phone number
• Mailing address
• Billing details
• Reservation details
• Guest names
• Arrival and departure details
• Room, ticket, lesson, rental, event, group, or activity selections
• Account login information
• Waiver or form information
• Messages or inquiries you send to us
• Marketing preferences
• Job application information, if you apply for employment

Payment information

When you make a purchase or reservation, payment information may be collected and processed by our payment processing providers. We use this information to process transactions, prevent fraud, issue refunds, and maintain transaction records.

Website and device information

When you use our website, we and our service providers may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of visit
• Referring website
• Interactions with our website
• Approximate location based on IP address
• Cookie identifiers and similar tracking technologies

Cookies, pixels, and similar technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website usage, improve performance, measure marketing effectiveness, and support advertising. Some of these technologies may be provided by third parties such as analytics, advertising, booking, or marketing partners.

For more details, please see our Cookie Policy.

2. How We Use Information

We may use personal information to:

• Process reservations, orders, purchases, rentals, tickets, lessons, passes, and gift cards
• Provide guest support and respond to inquiries
• Confirm bookings and send service-related messages
• Manage accounts, forms, and waivers
• Operate and improve our website and online store
• Analyze website performance and visitor activity
• Prevent fraud, unauthorized transactions, and security incidents
• Send marketing messages, offers, updates, or promotions where permitted
• Customize website content and advertising
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce our terms, policies, and rights
• Protect the safety and security of guests, staff, systems, and property

3. How We Share Information

We may disclose personal information to the following categories of recipients:

Service providers

We may share information with vendors that help us operate our business, including website hosting providers, reservation platforms, payment processors, email service providers, customer support providers, analytics providers, security tools, and marketing platforms.

Booking, resort, and operational partners

We may share information as needed to complete reservations, purchases, rentals, lessons, lodging, events, group bookings, or other resort services.

Analytics and advertising partners

We may allow analytics and advertising partners to collect information through cookies, pixels, tags, and similar technologies. These partners may help us measure website traffic, understand visitor behavior, improve campaigns, and show relevant advertising.

Legal and safety purposes

We may disclose information when required by law or when we believe disclosure is necessary to protect our rights, protect users, prevent fraud, respond to lawful requests, or comply with legal obligations.

Business transfers

If our business is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.

4. Cookies and Tracking Choices

You can manage cookie preferences through our cookie banner or cookie preference center.

You may choose to accept, reject, or customize non-essential cookies. Necessary cookies are required for website functionality and cannot be disabled through our cookie banner.

You can also control cookies through your browser settings. Blocking some cookies may affect website functionality, including reservations, checkout, login, forms, or preference settings.

5. Marketing Communications

If you receive marketing emails from us, you may unsubscribe by using the unsubscribe link in the email or by contacting us. Even if you opt out of marketing emails, we may still send transactional or service-related messages, such as reservation confirmations, order updates, safety notices, or account-related messages.

6. State Privacy Rights

Depending on where you live, you may have privacy rights under applicable state privacy laws. These rights may include the right to:

• Know or access the personal information we collect about you
• Request correction of inaccurate information
• Request deletion of personal information
• Request a copy of personal information
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information, where applicable
• Limit certain uses of sensitive personal information, where applicable
• Appeal a privacy request decision, where required by law

We do not sell personal information for money. However, some analytics, advertising, and tracking activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws. You can manage these choices through our cookie preference center or by contacting us.

To submit a privacy request, please contact us using the information below. We may need to verify your identity before processing your request.

7. Global Privacy Control

Where required by applicable law, we will treat a valid Global Privacy Control or similar browser-based opt-out signal as a request to opt out of sale, sharing, or targeted advertising for that browser or device.

8. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement. If information about a minor is needed for a lesson, rental, waiver, ticket, reservation, event, or activity, it should be provided by a parent or legal guardian.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. However, no website, system, or transmission method is completely secure. We cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

11. Third-Party Websites

Our website may link to third-party websites, booking platforms, payment processors, social media platforms, maps, video services, or other online services. We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before providing information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last Updated” date. Your continued use of our website after an update means the updated policy applies.

13. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us:

Devil’s Head Resort
Email: [email protected]